Whether it is part of your site or on a separate site with its own URL (or Web address), blogging is simply too powerful a promotional tool these days to ignore.
Blogs edge out more traditional static Websites with their regularly updated content attracting attention from search engines and readers.
Free options for blog hosting include:
- Blogger, a user friendly but somewhat clunky platform associated with Google
- WordPress, a more technically sophisticated platform that requires a bit more technical skill
- And other offerings ranging from SoulCast, LiveJournal, Vox and Tumblr to blog platforms on other social sites like MySpace