Below, Seth explains the basic principle behind the idea of flipping the sales funnel:
Blogs can help you build your army of enthusiastic volunteer promoters by:
- Creating a feed that others can post on their Website, subscribe to via e-mail or share with a friend.
- Using search keywords and phrases to find those interested in your topic who might share your individual posts, URL or even a link to your feeds with others in their social group
- Using posts with helpful information related to your business that other bloggers and Internet users may link to or bookmark drawing increased referral traffic to your site
- Providing regularly updated information giving your fans something to go on talking about and news about your company or organization they can share
Blogs provide a great means of sharing information about your company, product, service or message with the world but also give others the tools to help you share that message too.