Shakespeare said it best.
"Brevity is the soul of wit."
When writing a blog article or any other Web post, avoid anything unecessary and keep your prose short and to the point.
Try limiting the length of your article or post to eliminate unneeded words or phrases that will only clutter your meaning.
As an experiment, pick an arbitrary word count like 250 or 300 words then cut out unecessary adjectives, adverbs and overused pronouns like "that" and "which" until you reach your mark.
Use action rather than linking verbs and choose nouns with which your readers can relate.
Watch this video from Steven R. VanHook PhD. reviewing six top communications tips for business writing as developed by experts at the University of Chicago:
Category: Better Blogging, Writing Well