Weblogs, blogs for short, can also be effective for spreading just about any other message including information about your non-profit or other organization to a worldwide audience.
This blog, for example, boasts visitors from 35 counties on five continents.
Blogs are successful at targeting global markets because they:
- Are created in a format that optimizes them for search engines making them among the most visible on the World Wide Web
- Contain keywords that can be used to target specific groups of customers anywhere in the world or those specific to a particular region or country
- Remain one of the cheapest means of media marketing available offering global reach without prohibitive cost.