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Here is your market: Are you reaching it?

| February 19, 2009

Sure there are plenty of ways to expand your business in your community. But today your competitors aren't just around the corner, they're around the world.

What are you doing to make sure they know your goods and services are unique. Don't look at the global market as a curse or think that competing on a global level is for someone else, not for you.

Not every solution will work for every business. If you create a blog to reach your global audience on the World Wide Web, it's certainly a great start.

But what should that blog be about, and how can you keep it going while running your business? How do you choose the specific market you hope to target?

Here are a couple of suggestions to get you started:

  • Don't make every post an advertisement. Tell people about your business and the services you provide. Tell them why they need what you provide, but don't simply say your the greatest in every post. Tell them what you can do for them.
  • Be conversational. Just like you would approach a customer when they walk into your place of business, your virtual face on the World Wide Web must be conversational, courteous and trully engaged. You must listen as well as talk to get feedback about what your customers want.
  • Consider making the effort. Yes, we're in the blogging business, but whether you hire a professional blogger or not to reach customers around the globe remember to devote the same investment of resources (time and money) that you would to any other marketing effort. Don't just post a few photos of your product and leave it at that.
  • Think about your message. If you run a health food store, you may want to consider posts on important health and food tips, not just an ad about your latest specials. Give the customer value even before they consider buying your product or service. Let them know they can trust you. It will pay off in the longrun.

Can we help? Contact us about your blogging needs and see how we can help you.

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