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Market globally with business blogging

| April 13, 2009

Are you reaching your target audience?

No matter where in the world your customers, volunteers or partners are located, blogs can be an inexpensive way to get your message out.

Here are some reasons why blogging for your business or organization is an efficient, cost effective option.

  • Blogs reach the world. Everywhere there is a computer hooked to the World Wide Web, you can connect with people, inspire, motivate or interact. Whether your intention is to share the next great product or service or motivate potential clients, donors or volunteers, blogs may be the most efficient tool.
  • Blogs cost less than traditional media. From nothing at all in the case of free platforms like Blogger and WordPress to a few hundred dollars a week or a month, as little as $30 a post hiring a professional blogger if you don't have the time to do the work yourself, blogging remains much more cost effective than most if not all traditional media solutions and reaches a potentially far greater audience.
  • Blogs reach a specific niche audience. And even though their reach is global, unlike other media options, blogs use keywords to attract those interested in your message as opposed to those in a particular blanketed region who may or may not be interested in your particular message. Blogs help you reach the audience you want to communicate with and builds a likeminded group of "fans", what Seth Godin calls a "tribe" interested in your business or organization and what you have to say.

For more information on what blogs can do for you, visit our main page and services page, drop us an email for a free consultation or download our rate sheet and visit our other services page and subscribe to our blog feed.


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Category: Professional Blogging, Web Site Marketing

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