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Maybe you DON’T need a professional blogger after all

| June 12, 2009

OK, maybe you don't need a professional blogger to promote your business.

Professional Blogger Shawn Hessinger
Shawn Hessinger of
PostRanger.com

In a comment on Valeria Maltroni's blog last week, I took issue with the idea that as a rule businesses shouldn't hire other people to do their blogging for them.

In retrospect, since professional blogging is a good part of what we do around here, I thought it would be a good idea to concede a few points in the interest of balance.

First off, you definitely shouldn't hire a professional blogger if:

  • You can do it all yourself. Let's face it. This stuff isn't rocket science. If you have the time to put in to setting up a blog, getting it hosted and purchasing a domain name if necessary and time to look for the relevant outbound links in your niche that will build your page ranking and traffic, then don't waste your money! We've got plenty of resources here to help you learn the ins and outs and much of it is free.
  • You plan to deceive your customers. It's not something we or any other respectable blogger will help you do anyway. Blogging is about honestly representing who you are and what you have to offer to the Internet community and tricks to improve search engine ranking or increase traffic will only backfire in the end hurting your site and your credibility. (See the video on "Blogging for Business" from yourBusinessChannel)

Also, don't hire a professional blogger if:

  • You're looking for guaranteed traffic or sales. A professional blogger will help you decide on the best way to get your message out, however, no one can guarantee that customers will respond positively to that message with increased visits, inbound links or purchase of your product or service. Service providers who promise a traffic number may be bringing that traffic from anywhere and ultimately may do your site more harm than good. Blogging should be about helping you target the customers who already want what you provide and helping them find you.
  • You're really looking for an affiliate marketer. There's a reason  professional bloggers are wary of this kind of relationship…and you should be too. Sure, affiliate marketing can be a great idea to help spread your product or service with an enthusiatsic free sales force and a great way for bloggers to make money on a topic for which they have already created a blog, but don't make the mistake of thinking that your company will get priority from a blogger

If your intentions include any of the above, I agree with Valeria. By all means don't hire a professional blogger. You'll be wasting time and money and will only end up frustrated in the end.

If, on the other hand, you are looking for a partner to understand your business and help you present the best face possible for your product, service or company to the Internet community, then pro blogging may be right for you after all. Check out our basic services or contact us today!

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Category: Rants

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