While many bloggers follow traffic numbers to determine how many readers visit their site daily, Google Analytics also provides a means for determining how many of the readers are return visitors and have visited your blog repeatedly for information.
Measuring visitor loyalty on your blog can help you:
- determine how much of your traffic is due to one time or two time visitors and how much is due to visitors who may have returned 50 or even 100 times to your blog
- give a better picture of the community your blog is building by showing how many faithful readers now return regularly to your site
- help you measure the overall success of your blog by helping you determine the difference between a slowly increasing following and the normal peaks and valleys of day to day visits
Watch this video from Google on how new customized tools can help you learn more about visitors to your site: