Squidoo replaces blog posts with "modules" that can include articles, video graphics, links to online stores and affiliates, polls and lots more.
You can promote yourself, your business, your service, your product, your organization or just your content with related affiliate sales links, store links and adds to generate revenue.
Like blogs, the focus should be on content and offering something of value not simply advertising.
Also as with blogs, there are penalties for excessive promotion, this time perhaps not just by search engines like Google but with censure from the Squidoo community.
One more similarity to blogs? Squidoo pages (they're called "lenses") are most successful when updated on a regular basis.
Finally, Squidoo is social. The overall site is an interactive community and the individual pages can incorporate comments and other reader interaction while collecting fans for your profile.
Does all of this sound a bit time consuming? Well, you can also hire a professional to create and maintain your Squidoo lens for you. want to know more. Contact us about professional blogging for Squidoo.