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Social Media: How It Helps Your Business

| February 3, 2011

Not too long ago, I chatted with Jason Keinbaum of Business Done Now for an interview that eventually appeared on the BizSugar blog about social media and how it helps your business.

Here are what I believe to be the four big takeaways from that discussion and something any small business owner thinking about how to use social media in their business MUST consider.

1. Choose what's right for you. Facebook, Twitter, StumbleUpon YouTube (and, of course, our favorite, BizSugar): you must choose the channel or channels that work best for your business. Figure out how your business can communicate best instead of worrying about what other people are doing.

2. Be consistent. As with many things, it's important to commit time and resources to social media. It can't be an after thought or something you do only sporadically or it will not be effective.

3. It's about relationships. Like a lot of business, you need to open doors BEFORE you can lock in that client or generate that sale. More than anything else, that is how social media can be most effective. By creating a brand people can identify with and then making connection you open that door to a further business relationship.

4. Follow through is critical. It makes sense that, if social media is the first step in building new relationships those relationships must be built upon. Jason argues that follow through can occur offline with a face to face meeting to talk about business, but, of course, depending on where your connections are, it can certain take place via e-mail or Skype.

So why do you think? How do you use social media for your own small business and do you have anything to add. We'd love to hear from you.

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