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Why do I need a blog?

| January 20, 2009

Keyboard in action, originally uploaded by lapideo.

A blog (short for web log) is a regularly updated website made up of periodic “posts” (or short articles) in which the newest updates usually appear at the top of the page.

 

What you are reading now is an example of a blog, and it may be one of the most powerful tools for persuasion available today.

 

Why do you need a blog?

 

Blogs can help you:

·       Promote your career. Whether you are a politician seeking or trying to maintain office or an author or musician seeking to get word out about your latest project a blog should be a key component in your publicity campaign and of leveraging attention on the World Wide Web.

·        Build a customer base. Have a product or service you need to market? A blog can help you find customers wherever they are and more importantly help them find you. With constant updates and the ability for readers to subscribe, your customers will receive the latest about new features and offers.

·        Establish your expertise. Whether you are an author, consultant, educator or other leader in whatever field, a blog is a way to share your knowledge with the world and build your reputation as an expert.

·        Build a community. Blogs attract loyal readers who subscribe and keep coming back to learn about the latest developments and sometimes share those updates with others thus further growing the group the blog serves. If you are a marketer or organizer seeking to build a community around a particular topic, a blog may be the perfect fit.

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